Freelance brand and marketing strategist with a decade of experience shaping creative work in the fashion and lifestyle sectors.
Select clients; On, Berghaus, De Beers Jewellers, Augustinus Bader, Kenzo, Topshop, 1 Granary, Armani, Globe-Trotter, Selfridges, Bluebella, The White Company, Lexxola, KNWLS and the British Fashion Council.
I’ve delivered projects spanning high-level brand planning and positioning, campaign and creative strategy, cultural research and audience insights, and full-funnel channel strategies.